Focus Areas for Car Dealerships

On November 14, 2016 By admin

When it comes to running a successful car dealership the areas of service and sales are paramount, but the issues of surveillance and security are just as important if you want to maintain the best interests of your customers, employees, and clients.

Car dealerships are uniquely vulnerable to threats related to theft, crime, and fraud and as such, a car dealership requires special protection in terms of surveillance and security. Think about all of the interactions and potential transactions that take place every day on the premises of your car dealership, and consider just how susceptible that makes you and your business to loss and theft!

But what are some of the areas on which you should be focusing your attention, and how can a comprehensive video surveillance system help to make sure these areas are protected from the common threats facing car dealerships today? To answer this question, we have compiled a list of 6 focus areas for car dealerships to focus on when it comes to surveillance and security.

Focus Area Number One: The Vehicles

Perhaps nothing is more vulnerable on the premises of a car dealership than the cars themselves, mostly due to how valuable this particular inventory is and thus that much more appealing to thieves and crime rings. The ability to monitor and improve the security of the cars of your dealership remotely, and for all hours of the day, is one of the most valuable ways in which a video surveillance system can make your car dealership a safer and more protected company.

Focus Area Number Two: The Parts and Inventory

While most of your employees and the delivery personnel are no doubted trustworthy people, you must protect the valuable materials in areas like the storage room, the parts room, etc, with the strategic placement of IP cameras. Car dealerships are especially weak at these areas because thieves think it’s easier to steal from a group of items stored together, rather than an individual item out in the open. It’s a good rule of thumb to have cameras placed at every area where inventory or parts are stocked.

Focus Areas Number Three: Monitor The Behavior and Efficiency of Your Employees

Believe it or not, there are several reasons why the manager or owner of a car dealership would benefit from being able to monitor the day to day behavior of their employees, some of which are: checking their efficiency and sales ability, making sure they are not committing time fraud or stealing, and using the footage as a teaching tool when training employees. Car dealerships also must make sure that all of their employees adhere to strict safety standards, something that can also be monitored and improved with the use of video surveillance.

Focus Area Number Four: The Customers

Similar to the reasons why your car dealership can benefit from having footage of their employees, monitoring the behavior and trends of the customer is also vital in terms of maintaining a strong relationship with the customer base. You would be surprised by how much information you can surmise through the use of video analytics, specifically as it applies to learning more about the people you do business with. More importantly, though, video surveillance must focus on the safety and well-being of your customers while they are in your car dealership.

Focus Area Number Five: Deliveries

As previously alluded to, since car dealerships frequently deal with inventory and parts deliveries throughout the sales day and even after business hours, it is absolutely imperative to be able to see what goes on during those delivery transactions, both for the protection of your business and for the safety of your employees. The best thing about having your car dealership equipped with high definition surveillance cameras as it relates to monitoring deliveries is that you can see remotely what is going on live as it is happening even when you are not on the premises.

Focus Area Number Six: Monitor The Physical Conditions in and around Your Car Dealership

It’s hard to overstate just how big of a problem insurance scams can be for car dealerships, and nothing helps more to eliminate this problem than the strategic placement and use of security and video surveillance systems. By keeping a documented record of any and every interaction and event that goes on at your car dealership, a surveillance system will protect your business from potential insurance scams.


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